Welcome to Bylac Research: Uncover Insights, Drive Strategy

Who We Are ?

At Bylac Research, we specialize in comprehensive market research designed to provide valuable insights that inform strategic decision-making and drive business growth. Our tailored approach combines qualitative and quantitative techniques to uncover actionable insights, ensuring our research aligns with your unique needs and objectives. We offer a range of services, including consumer behavior analysis, competitor analysis, market segmentation, product testing, event evaluation, and brand audits. Our experienced team is dedicated to delivering timely and customized solutions that help you gain a competitive edge in the market. Discover how Bylac Research can empower your business with the insights you need to succeed.

Our Approach

Tailored to meet your unique needs and objectives, our market research methodology employs qualitative and quantitative techniques to uncover actionable insights.

Key Services

Consumer Behavior Analysis

Understand the motivations, preferences, and buying habits of your target audience.

Competitor Analysis

Gain valuable intelligence on your competitors' strategies, strengths, weaknesses, and market positioning.

Market Segmentation

Identify and target specific market segments based on demographic, psychographic, and behavioral characteristics.

Product Testing

Ensure the success of your product launches by gathering feedback, identifying improvement areas, and validating market demand.

Event Evaluation

Measure the effectiveness of your marketing events and activations to optimize future strategies.

Brand Audits

Assess the strength, consistency, and perception of your brand across various touchpoints

Bylac Collaboration Room

A unique online space where clients can collaborate with relevant respondents to better understand customer issues. The respondents/collaborators are very well screened subjects that are motivated to answer client questions as accurately as possible. Can allow for both qualitative and quantitative research and respondents are motivated to answer questions so speed of response is guaranteed

Why Choose Bylac Research?

Our research agency is ranked among the finest in the Kenya & East Africa. We cultivate smart ideas for start-ups and seasoned players.

1 Expertise

Our experienced researchers deliver actionable insights that drive business success.
2 Customized Solutions

Collaborative approach to develop research strategies aligned with your goals.
3 Timely Delivery

Efficient process ensures timely insights to inform your strategic planning.